Hi there.

I’m Sierra.

Writing extraordinaire, shoeaholic, and passionate copywriter.

I've spent the past several (and stylish) years honing my skills as a Lifestyle & Beauty copywriter. 

You have a fabulous product that you’re trying to sell but your copywriting skills are less than, well, fashionable. And if we're being honest, your dream clients just aren't connecting with your message the way that you had hoped. 

Don't worry, darling. I'm here to help- and kudos to you for being ahead of the curve and investing in your brand with high-quality copy.

You won’t regret it. 


Writing is my passion.

Carefully crafted copy sparks a connectIon with your dream clients. People want to invest in brands with a story they can share, one that represents who they are and all they aspire to be. 

When there’s a shimmering  moment of emotional connection between a brand & a client you create more than a product, you’ve now created

an emotional experience. 

Helping businesses bring their voice to life through the power of words is my passion. I know what your audience wants to hear because I am your audience. 

That’s right, over the course of my 26 years on this planet, I’ve invested in every kind of lifestyle & beauty brand you can think of. From beauty boxes to yoga mats, from styling boxes to monthly rosé subscriptions. 

I know how it feels to invest in a brand that inspires confidence and your well being and I want to be a part of that feeling

You know the one? 

I write captivating copy for Lifestyle & Beauty brands that want to grow and make a difference in the world.

My extensive experience writing for brands all around the globe allows me to help purpose-driven businesses create content that dazzles their audience,

builds valuable trust, and much like a Chanel suit, never goes out of style. 

I’ve written everything from articles and blog posts to product descriptions and brand copy (and also a few children’s books along the way). 

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So what makes you the expert?

Honestly, copy has always been crucial, but now that we live in a digital world it has become an essential tool in building a successful business. It is now more prevalent than ever to create an online presence and build valuable, emotion-evoking connections with your target audience. 

Over the past few years, I've worked with various recognizable lifestyle & beauty brands, brilliant mentors, large corporations, small businesses, exciting startups, and a wide range of industry professionals.

I infuse my love of beauty, fashion, style, and trend-tracking into every project I work on. 

I've invested my time in taking several workshops, training seminars, and literature throughout my career that has given me a strategic edge in the digital marketing world. 

While all this is impressive, it really comes down to the fact that I absolutely love what I do. Words give me the power to help others succeed and for that I am incredibly grateful. 

Why is it so important to invest in a professional copywriter?

The answer is simple. Great copy will lead to more sales, engagement and overall clientele. 

With a copywriter on your side you can relax knowing that its taken care of. 

I’ll do the research, writing & editing so you don’t have to. 

Over the past several decade's customers have become more mindful of language and communication marketing tactics. When they shop, they want to feel understood and support a brand they believe in and it all starts with your copy. 

What can hiring a copywriter help me achieve?

A good copywriter can…

  • Help you build and online presence.

  • Position you as the go-to brand in your niche. 

  • Convert your audience into a loyal clientele. 

  • Optimize your content with SEO keywords so you'll never be lost amongst the hype & hustle.

Should I invest in this if I’m brand new to business?

I’ll always keep it honest with you. No.
A lot can change in your first couple years of business. I’d hate for you to invest in a pro-copywriter, only to find out you want to speak to a different audience or change your brand tone entirely.